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Thinking of becoming an influencer in 2019? Here's how Hello Fashion turned her side hustle into 1 million followers...
In 2019, 'influencer' has become many people's idea of a dream job. And why not? It's the perfect balance of creativity, liberty and fun, with many who take 'made information technology' saying they wouldn't change information technology for the world.
Christine Andrew, founder of clothing label Store Hello Style and weblog, Hello Way , has been in the influencer game for over seven years and her feed is total mode, lifestyle and family #goals.
She knows her stuff and is selfless enough to share her insider secrets with anyone looking to grow their own following. Here, she chats to GLAMOUR almost how she turned her 'side hustle' into a successful business, insider Instagram tricks and her current dazzler routine...
Gets rejected from style school. Starts own label anyway.
For many influencers, starting a brand unremarkably comes 2d. But for Christine, it was the complete opposite. "Later being rejected from fashion school, I was determined to find my own outlet to share my creativity, love of fashion, and other things I am passionate about", she says.
"And then in 2011, equally a 'side hustle' (to working as an assistant manager at Aldo shoes in a shopping centre) I started my clothing line ILY Couture, which has since transformed into ShopHelloFashion." "I wanted a style to testify some of the products we were selling, and I loved sharing my way finds that were on sale, then I started my blog, Howdy Mode." In her first year of launching the blog, Christine says she didn't post that frequently, with just one post a week. But in the second year, she became more consistent and increased her posts which saw her following take off.
Instagram filters, presets and getting 'the shot'
At present with 1 1000000 followers on Instagram, Christine is pretty open virtually sharing the secrets behind her contour.
When it comes to curating her feed, she admits she does attempt to go on her posts unified. "That'southward one of the reasons I made my own presets (which tin exist purchased and used to filter your own photos) because it helps unify the colours", she says. "Sometimes I do think I overthink it, but I try to go with the flow when I can!"
As for how long it takes to get 'the shot', Christine says this varies from picture to moving picture. "Sometimes information technology's only two or three takes, sometimes it's a film someone else took that I just love, and sometimes I can have over 100 pictures and nevertheless feel like I don't have the one I want!"
"Peculiarly when I am doing artistic shoots, I will accept a clear vision of what I want to capture then it can take hundreds of shots to get the exact photo to tell the story I want to tell."
When travelling, Christine uses a Canon Mark 3 camera, but majority of the time her photos are taken on iPhone.
How to stop breakouts? Hand soap, plainly...
With and so many followers, Christine gets a lot of questions. And aside from queries about her family and growing an audience, she's asked a lot nigh skincare.
"I firmly believe that consistency is key and the all-time way to accomplish skillful peel year-round", she says. "I employ retinol every dark. I used to be hesitant near using it considering my skin is so sensitive, just I honey Vichy's LiftActiv Retinol (Liftactiv Complete Anti-Contraction And Firming Night Intendance is the UK equivalent at £30). I also swear by SkinCeuticals Triple Lipid Restore Moisturiser (£130). Information technology's an investment, simply 100 per cent worth it!"
As for banishing breakouts, Christine reveals a bit of an unusual approach...
"It seems like everyone tells you lot non to use hand soap on your face, simply if I accept a breakout, for some reason if I use hand soap for ane nighttime it always clears it up!", she says. "Information technology must dry it out or something. I wouldn't do this repeatedly simply information technology works for a breakout hither and there."
2d or third 24-hour interval hair is better than freshly done. Fact.
Think influencers have all the time in the world to expect pretty? Think over again.
"My pilus is in a messy bun 75 per cent of the fourth dimension because I don't take time to become prepare", says Christine. "Dry shampoo is my lifesaver."
"Although freshly washed hair feels amazing, I endeavor non to wash my pilus too frequently. I personally love day two and three hair considering by then whatever frizz has calmed downward. I discover that it is much more than manageable and just works better in my favourite messy bun, or a blowout."
Electric current makeup favourites
Christine's makeup is ever on bespeak and she tends to favour a bronzed wait and bold lashes, with the occasional red lip. These are her electric current makeup bag favourites:
Hoola Matte Bronzing Pulverization, £26, Benefit
Climax Mascara, £21, Nars
Combo Command Milky Face Primer, £25, Bareminerals
Larger Than Life Long-Wearable Eyeliner, £nineteen, Nars
Teint Idole Ultra Wear Foundation, £32, Lancôme
Existence a 'blended' family & sharing kids online
Since starting Hello Manner seven years agone, Christine says the biggest change in her blog is that it's no longer only well-nigh her. "Equally my audience and family has grown, people accept get interested in what my family is doing besides. And then we started a page for my husband Cody and my son Beckam to focus more on family unit and lifestyle instead of but fashion."
"I accept a lot of fellow moms that follow me with kids of a like historic period who tin can relate and relish hearing almost him and want to know details on his clothes. Beckam is such a main part of my life and my weblog, and so it felt natural to create an account for him for the states to apply for him as he grows up."
Christine says she receives loads of questions almost existence a stepmum and having a blended family unit, which is why she shares her experiences.
"I share a lot of our life, merely if our kids aren't in the mood at a certain time, I never force them to be on it or have their photo taken. We still proceed a lot of moments for ourselves, but I am always honest almost what's going on in our life. My kids are such a big function of my life and so it would exist hard for me not to include them."
The future of influencers & career advice
No thing what the future holds, Christine doesn't think influencers will be going anywhere whatever time presently (yes, fifty-fifty if Instagram dies a irksome expiry).
"I think the industry is ever evolving and the platform could mayhap shift, but connecting and sharing their vocalism is something that people will always be wanting to do in some way."
So if yous're withal looking to pursue a career as an influencer, Christine shares her pointers...
Find something unique that you can bring to the industry, exist true to your voice and don't try to imitate what others are doing.
Success doesn't happen overnight, information technology takes time. If you are actually passionate about a career in the style industry then eat, exhale, and live fashion. In that location's more to it than just pretty wearing apparel, and so exist prepared to piece of work difficult.
Don't just exist in information technology to make coin. Do any job with passion because you dear it and somewhen you lot volition be able to make a career out of information technology.
I saw this quote on Pinterest a couple years ago: 'Work while they sleep, larn while they party, relieve while they spend, live similar they dream.' It ever really stuck with me. If you want to achieve big dreams and goals it doesn't come without sacrifice in the beginning.
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